More profit from the store you already run.
For Irish and UK health, wellness and beauty brands doing €200k–€2m. I increase profit from the traffic and customers you already have, through measurement, retention, bundles, pricing, CRO and catalogue operations. No bigger ad budget required.
You're spending more to stand still.
Ad costs keep climbing. You're paying three or four agencies to run email, ads, CRO and dev, and none of them owns the number that matters: profit. Growth feels like pouring more in the top just to keep the same amount coming out the bottom.
ProfitLayer works on what you already have.
Most of your profit is already sitting in your store: in the customers who bought once and vanished, in the average order value you're leaving on the table, in the checkout that leaks the traffic you paid for. I lay a profit layer over your existing store and pull that value out. I design the changes, write the front-end code and ship them myself, so fixes land in days rather than sitting in a dev queue. One operator, not an agency stack.
GA4, GTM, server-side tagging, consent mode and Looker Studio dashboards that report contribution margin per SKU and per campaign, not just revenue. Most tracking is quietly broken; this is what makes every other lever provable.
Email and SMS flows that turn one-time buyers into repeat revenue. Klaviyo, including subscription and replenishment for consumables.
Higher order value from the products you already stock.
Smarter price and offer architecture to recover lost margin, including shipping thresholds, carrier mix and the true cost of your returns policy.
Converting more of the traffic you're already paying for: product page UX, UI and design, page speed, and the theme code to ship it.
Python and AI pipelines for product content at scale, price reconciliation between EPOS and web, feed enrichment and competitor price monitoring. Fortnightly manual reconciliation becomes minutes.
Pharmacy, supplements, medical devices and skincare. Health claim wording, HPRA and ASAI exposure, ingredient and INCI handling. Daily practice, not a policy skim.
Not ad management: spend recovery. Search term waste audits, Shopping feed hygiene, tCPA and ROAS floors, and cutting campaigns that never clear contribution margin.
Consumables put on a repeat schedule.
Delivery thresholds, carrier mix, returns cost.
Currency, VAT, duplicated feeds, adapted messaging.
Skill libraries and prompt infrastructure for your team.
Built on live stores, not a slide deck.
Over a decade in ecommerce and retail, on both sides of the counter: operating physical stores and running online ones day to day. ProfitLayer is the exact system I run on the stores I own and operate, in regulated health and beauty and in D2C consumer products. I don't hand you theory from a course. I hand you what already works on stores like yours.
Years spent running multi-brand retail and online stores in a regulated health and beauty category, where margin, claims and stock accuracy all have to hold up.
I own and operate D2C brands of my own. Every lever on this page is proven there before it reaches a client.
Three ways to start. Fixed fees.
Start with the diagnostic. Scale only when the numbers justify it.
The entry diagnostic. A full read of where your hidden profit is, and what it's worth.
Book the AuditThe intensive build. Retention, bundles, pricing and CRO implemented across the quarter.
Start the SprintEvery pillar is available inside the Sprint and Retainer. The Audit tells you which ones will pay first.
Who it's for.
Straight answers.
Start with the Audit.
A focused diagnostic. You'll know exactly where your hidden profit is, and what it's worth, before committing to anything larger.